Tuesday 25 June

9:15

 

REGISTRATION - Level 1, Pullman Melbourne on the Park

10:00 

 

Welcome 

10.05 – 11.00

 

Keynote: Davina Bell - publisher, editor and author

11.15

 

Morning tea

11.45

 

Brass Tacks: a very practical panel
How booksellers here and in the UK are creating new audiences through events, awards, festivals and outreach programs to schools. Go behind the scenes with the HG and PRH marketing & sales departments and discover materials that are available for booksellers to use to grow in-store and online sales. How do booksellers and publishers manage stock and floor space for all the industry awards?

Panel includes Meryl Halls, MD Booksellers Association UK, Tye Cattanach Hardie Grant Egmont Marketing Manager and Tina Gumnior, Penguin Random House Publicity Manager

Participating Chair: Leesa Lambert, The Little Bookroom

12.45

 

Reviews and Media Coverage
How are publishers using social media and who are the influencers in this sector that publishers are keen to engage?

From shelf talkers, to reviews for the KRG, how to write for the audience and the medium. Building online relationships with readers, booksellers, authors and publishers.

Panel includes Kate O’Donnell, The Younger Sun, Scribble Project Editor & YA author and Grace Breen, Publicity & Marketing Manager Affirm Press

1.15 – 2.00

 

Lunch

2.00 – 3.00

 

Voices from around the world: books in translation
What are the challenges for publishers who are translating, publishing, selling and buying rights in the international market? What are the opportunities and benefits for booksellers to have a more diverse range of books on offer? What tips can publishers offer booksellers to effectively display and sell more work in translation?

Alexandra Yatomi-Clarke, Berbay Publishing, Matt Hoy, Pushkin Press/Allen & Unwin, Julia Marshall, Gecko Press NZ
Participating chair: Jane Stratton, Lost in Books

 

3.00

 

 

The Job of Promotion
Now the book has been published let the work begin! Promoting books for children and young adult requires particular skills. Our guest authors will reveal the secrets of promotion and give us a sneak peek into their new books.

Authors Lucinda Gifford, Sarah Epstein and Adrian Beck

Chair: Angela Crocombe (Readings Kids)

4.00

 

Conclusion

To register go HERE

Australian Booksellers Association
phone: +61 (3) 9859 7322
email: conference@aba.org.au
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